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Journal paper
Entry Year2010
Journal levelSSCI
Paper title (chapter)Countering Negative Country-of-Origin Effects: The Role of Evaluation Mode
Name of journalEuropean Journal of Marketing
number of chapters44
Issue No.7/8
起頁1055
迄頁1076
Name of author (Chinese)Po-Young Chu
Name of author (English)Po-Young Chu
AuthorsChu, Po-Young, Chia-Chi Chang, Chia-Yi Chen, and Tzu-Yun Wang
Number of authors4

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