Journal paper
Entry Year1993
Paper title (chapter)Information Overload in Mail Catalog Shopping - How Many Catalogs are too Many?
Name of journalJournal of Direct Marketing
number of chaptersVol. 7.
Issue No.No. 4
Total number of pages6
Name of author (Chinese)Charles V. Trappey
Name of author (English)Charles V. Trappey
AuthorsEastlick, M.A., Feinberg, R.A. and Trappey, C.V.


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