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期刊論文
學年度1996
論文名稱(篇名)Using Information Overload of Decreasing Marginal Response to Determine How Many Catalogs are too Many -- It Really Makes a Difference, Reply to Ganzach and Or
期刊名Journal of Direct Marketing
卷數Vol. 10
期數No. 2
起頁10
迄頁13
總頁數4
作者中文名張力元
作者英文名Charles V. Trappey
全部作者Eastlick, M.A., Trappey, C.V. and Feinberg, R.A.
著作人數3

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