Journal paper
Entry Year1996
Paper title (chapter)Using Information Overload of Decreasing Marginal Response to Determine How Many Catalogs are too Many -- It Really Makes a Difference, Reply to Ganzach and Or
Name of journalJournal of Direct Marketing
number of chaptersVol. 10
Issue No.No. 2
Total number of pages4
Name of author (Chinese)Charles V. Trappey
Name of author (English)Charles V. Trappey
AuthorsEastlick, M.A., Trappey, C.V. and Feinberg, R.A.
Number of authors3


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