Journal paper
Entry Year2016
Journal levelSCI / SSCI
Paper title (chapter)Improving the global competitiveness of retailers using a cultural analysis of in-store digital innovations
Name of journalThe International Journal of Technology Management
number of chaptersVol. 70
Issue No.No. 1
Name of author (Chinese)Charles V. Trappey
Name of author (English)Charles V. Trappey
AuthorsTrappey, C.V., Trappey, A.J.C.*, Mulaomerovic, E.


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