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研討會論文
學年度2010
論文名稱(篇名)The congruence between cosmetic brand personality and consumer self image
會議名稱Proceedings of the 2010 Conference on Business Management (Paper No. 008)
作者中文名張力元
作者英文名Charles V. Trappey
全部作者Trappey, C.V. and Wang, Hsiu-Fen (Ariel)
會議地點Taipei, Taiwan

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