Seminar paper
Entry Year2010
Paper type會議論文
Paper title (chapter)The congruence between cosmetic brand personality and consumer self image
Name of conferenceProceedings of the 2010 Conference on Business Management (Paper No. 008)
Conference starting time2010-06-18
Conference closing time2010-06-18
Year of publication2010
Name of author (Chinese)Charles V. Trappey
Name of author (English)Charles V. Trappey
AuthorsTrappey, C.V. and Wang, Hsiu-Fen (Ariel)
LocationTaipei, Taiwan


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