蕭 嬋
專任師資
姓名 蕭 嬋
聯絡電話 (03)571-2121 #57107
電子郵件 hsiaochan@nctu.edu.tw
授課領域 願景領導、自我領導、網路未來趨勢與商業模式、網路社群經營策略、經營管理-創業與興業家精神、創業與創新實作專案、策略管理、經營講座、管理專題研討、管理學
研究專長 領導研究、創業創新、策略管理、數位學習創新、網路創業創新、服務品牌與服務創新、美學設計創業創新、網路社群經營策略
討論區 0
職稱 助理教授
年度 論文名稱
2019 Lee, Y. H., Hsiao, C., Chan, H. Y. & Lee, I. C., Explorations of Employee-Based Brand Equity in the Banking Industry from a Perceived-Leadership Perspective, International Journal of Bank Marketing(Accepted), (SSCI)
2018 Liu, M. L., Hsieh, M. W., Hsiao, C., Lin, C. P., and Yang, C., Modeling knowledge sharing and team performance in technology industry: the main and moderating effects of happiness, Review of Managerial Science(Average 5-year-IF=1.718, 137/210), (SSCI)
2018 Lee, Y. H., Hsieh, Y. C., Hsiao, C., & Lin, C.H., From virtual worlds to reality: Moderating and mediating mechanisms between online and offline leadership, Information Technology & People(Average 5-year-IF=2.138, 33/88)(科技部推薦學術期刊), (SSCI)
2018 Hu, J. L., Hsu, H. H., Hsiao, C., & Tsao, H. Y. , Is mobile jumping more efficient? Evidence from major Asia-pacific telecommunications firms, Asia Pacific Management Review, (TSSCI)
2018 Hsiao W. L., Hu J. L., Hsiao C., and Chang M. C., Energy efficiency of the Baltic Sea countries: An application of stochastic frontier analysis, Energies(Average 5-year-IF=3.045, 45/92), (SCI)
2017 Lee, Y. H., Hsiao, C., & Chen, Y. C., Linking Positive Psychological Capital with Customer Value Co-Creation, international journal of contemporary hospitality management(Average 5-year-IF=3.567, 3/45)(國際該領域第一級期刊), (SSCI)
2017 Chan Hsiao Yihsuan Lee Haohsin Hsu, 2017, Motivated or Empowering Antecedents to Drive Service Innovation?, The Service Industries Journal(Average 5-year-IF=1.686, 133/194), (SSCI)
2016 Hsiao, C., Lee, Y. H., & Chen, H.H., The Effects of Internal Locus of Control on Entrepreneurship: the Mediating Mechanisms of Social Capital and Human Capital, International Journal of Human Resource Management(Average 5-year-IF=2.709, 78/210)(科技部推薦學術期刊), (SSCI)
2015 Hsiao, C., Lee, Y. H., & Chen, W. J., The Effect of Servant Leadership on Customer Value Co-Creation: A Cross-Level Analysis of Key Mediating Roles, Tourism Management(Average 5-year-IF=7.08, 4/109)(國際該領域第一級期刊), (SSCI)
2014 Lee, Y. H., Hsiao, C., & Ho, C. H., The Effects of Various Multimedia Instructional Materials on Students' Learning Responses and Outcomes: A Comparative Experimental Study, Computers in Human Behavior(Average 5-year-IF=4.417, 8/85)(國際該領域第一級期刊), (SSCI)
2014 Lee, Y. H., Hsiao, C., & Purnomo, S. H., An empirical examination of individual and system characteristics on enhancing e-learning acceptance, Australasian Journal of Educational Technology(Average 5-year-IF=1.818, 111/239), (SSCI)
年度 論文名稱
2018 Lu, T. E., Lee, Y. H., Hsiao, C., & Hsu, J. W., A multi-hierarchical Analysis of online service recovery, 2018 Global Marketing Conference, Tokyo, Japan.
2018 Lee, Y. H., Hsiao, C., Chan, H. Y., & Lee, I. C., How does brand-specific leadership influence on employee-based brand equity？, 2018 Global Marketing Conference, Tokyo, Japan.
2018 Hsiao, C., Lee, Y. H., & Hsu, H. H., The relationship between transformational leadership and value co-creation: The motivational processes involved in the relationship, 2018 Global Marketing Conference, Tokyo, Japan.
2015 Chan Hsiao, Yi-Hsuan Lee and Hao-Hsin Hsu , Service innovation, empowered or motivated? The key mediating mechanism of PPC, The 24th Annual Frontiers in Service Conference, San Jose, California, USA, 口頭報告, 2015-07-09-2015-07-12
2015 Chan Hsiao, Yi-Hsuan Lee and Hao-Hsin Hsu , Is service innovation stimulated by intrinsic or extrinsic motivation?, QUIS14 symposium, Shanghai, China, 口頭報告, 2015-06-18-2015-06-21
2015 Chan Hsiao, Yi-Hsuan Lee and Shu-Yin Lai , Exploring Key Mediator of the Service-Oriented Organizations Citizenship between Servant Leadership and Customer Value Co-Creation, QUIS14 symposium, Shanghai, China, 口頭報告, 2015-06-18-2015-06-21
2015 Chan Hsiao, Yi-Hsuan Lee, and Meng-Wen Hsieh , Exploring the effects of servant leadership on value co-creation-the mediating role of other-self emotional regulation?, QUIS14 symposium, Shanghai, China, 口頭報告, 2015-06-18-2015-06-21
2014 Chan Hsiao, Yi Hsuan Lee, Yuh Ting Chih, How do multinational corporations transmit service brands to the local employees of the host country? An internal marketing mechanism approach , Global Marketing Conference, Marina Bay Sands Hotel, Singapore, 會議論文, 2014-07-15-2014-07-18
2014 Chan Hsiao, Yi Hsuan Lee, Yu Chih Chen , The exploration of the ‐ relationship among brand experience, consumer satisfaction and brand loyalty‐ with virtual experience and the virtual community as the intervening variables. , Global Marketing Conference, Marina Bay Sands Hotel, Singapore, 會議論文, 2014-07-15-2014-07-18
2014 Chan Hsiao, Yi Hsuan Lee, Shu Yin Lai, A multilevel investigation of links between brand specific transformational leadership and employee based ‐brand equity: The mediating role of empowerment, Global Marketing Conference , Marina Bay Sands Hotel, Singapore ***Conference Best Paper Award***, 會議論文, 2014-07-15-2014-07-18
2014 Chan Hsiao, Yi-Hsuan Lee, Yi-Hsuan Li , The role of social capital and knowledge sharing in transformational leadership promoting value co-creation -A cross-level analysis. , 2014 IEEE 18th International Conference on Computer Supported Cooperative Work in Design. , 會議論文, 2014-05-01-2014-05-01
2013 Chan Hsiao, How does a latecomer international entrepreneurship successfully enter the global market? A case study of TiMotion from an international strategic entrepreneurship approach, Academy of Management Annual Meeting (AOM), Orlando, U.S.A., , 2013-08-09-2013-08-13
2013 Chan Hsiao, Yi-Hsuan Lee and Yuh-Ting,Chih, An internal marketing mechanism to transmit the international service brands to the to the local employees of the host country, 2013 Frontiers in Service Conference, Taipei, Taiwan, 會議論文, 2013-07-04-2013-07-07
2012 Yi-Hsuan Lee, Chan Hsiao and Sutrisno H. Purnomo, Enhancing e-learning Acceptance in Higher Education: An Empirical Examination on individual and system characteristics, Academy of Management Annual Meeting (AOM), Boston, U.S.A., , 2012-08-03-2012-08-07
2010 Chan Hsiao, The R&D Strategy Augmented by the Industrial Innovation Systems in the Host Country, Academy of Management Annual Meeting (AOM), Montreal, Canada, , 2010-08-06-2010-08-10
2010 Chan Hsiao, A Comparative Study of MNEs’ Technology Networks in the Host Country—Motorola, Nokia, IBM and Microsoft in China, Academy of International Business Annual Meeting (AIB), Rio de Janeiro, Brazil, , 2010-06-25-2010-06-29
2010 Chan Hsiao, Enhance the Service Quality, Create the Service Brand ─ The Strategy of ‘Double-Ping’ to Upgrade Taiwanese Service Industry, Asia-Pacific Service Industry Forum, Taipei, Taiwan, , 2010-01-06-2010-01-07
2006 Chan Hsiao, The industrial change of multinational flagships and their impacts on Taiwan’s ICT industrial developments, China and Taiwan Cross-Strait’s High-Technology Industrial Development and Cooperation Conference, Beijing, China, , 2006-08-01-2006-08-03
2006 Chan Hsiao, The evolution of R&D strategies of multinational companies in the host countries by exploring the experience in China in the Information and Communication Technology (ICT) industry, Midwest Academy of International Business AIB conference, Chicago, USA, , 2006-03-13-2006-03-17
年度 計畫名稱 參與人 職稱/擔任之工作 計畫期間 補助/委託或合作機構
2019 How do the online broadcasters stimulate the audiences' value cocreation? The perspectives from the organizational leadership and self-determination theory 計畫主持人 Ministry of Science and Technology
2018 A multilevel investigation of links between brand-specific authentic leadership and customer brand equity: The role of value perceived authenticity and co-creation 計畫主持人 Ministry of Science and Technology
2016 A multilevel investigation of links between brand-specific transformational leadership and customer brand equity: The role of value co-creation and brand experience 計畫主持人 Ministry of Science and Technology
2013 How to transform the service brand value into customer's brand experience? A cross-level analysis on systematic service marketing 計畫主持人 Ministry of Science and Technology
2012 How does a latecomer multinational enterprise enter the global market successfully? A comparative case study from an international strategic entrepreneurship approach 計畫主持人 Ministry of Science and Technology
2010 The changing role of R&D units in the host country: A comparative study of Taiwanese and multinational companies' experience in China and in Taiwan 計畫主持人 Ministry of Science and Technology
年度 名稱 發表日期 全部作者
2019 Chan Hsiao. 'How to transform the service brand value into customer's brand experience? A cross-level analysis on systematic service marketing', National Science Council, Taiwan 1970-01-07
Chan Hsiao. 'How does a latecomer multinational enterprise enter the global market successfully? A comparative case study from an international strategic entrepreneurship approach', National Science Council, Taiwan 1970-01-01
Chan Hsiao. 'The changing role of R&D units in the host country: a comparative study of Taiwanese and Multinational companies' experience in China and in Taiwan', National Science Council, Taiwan 1970-01-01
Chan Hsiao. et al. 'The Innovation Strategy of Samsung and its implications to Taiwanese Industrial Development', Economic Research Report for the Ministry of Economic Affairs, Chung –Hua Institute for Economic Research, Taipei, Taiwan. 1970-01-01
Chan Hsiao, Yi-Chun Yang. 'The service brand research', Commerce Development Research Institute, Taipei, Taiwan 1970-01-01
Chan Hsiao and Yi-Chun Yang et al. 'The strategy of enhancing the service quality', Commerce Development Research Institute, Taipei, Taiwan 1970-01-01
國家 學校名稱 學位
UK University of Cambridge Ph.D
UK University of Cambridge M.A.
Taiwan National Taiwan University M.A.
Taiwan National Taiwan University B.S.